Our Story

Instant noodles had a bad reputation back in the days of flash mobs and the iPhone 4. Chock-full of mysterious ingredients and things you couldn’t pronounce, they didn’t seem like the healthiest meal for anyone. One day we set out to change this. That was the day Kabuto was born.

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2010

Kabuto was born. We sold our first pot to Eat 17 in Walthamstow and have gone on to selling millions more around the world!

2011

Our noodles hit the shelves of Harvey Nichols and Waitrose. Crispin still remembers blasting Foo Fighters on his way home after the meeting! (It was Times like these!)

2012

We launched 2 new flavours and got listed in Sainsbury's. Plus our small team moved out of Crispin's house into our own real office!

2015

Our first big campaign hit the London tube. Over 2 million mouths watered on their way around the city.

2019

Meal kits made their debut and Americans finally got a taste of the action with out dedicated brand Kusari

2020

Our pots become 100% recyclable and we commit to sustainability goals.

2022

We rebranded! A new look a flavour for the pots was launched - including an adventure into Mac N'Cheese!

Path

NATURAL SOURCE OF
PROTEIN

MADE WITH THE TASTIEST
INGREDIENTS

SLURP AT WORK OR
AT HOME

Values & Missions

Between 2022 and 2025; we will sustainably revolutionise 20 million meals around the world, equipping consumers with trusted and quality Asian flavours. Using our values, we deliver inspiring good food for everyone to enjoy.

Experimental

Audacious

Honourable

Kabuto Team

cared for by a small
group of people

Crispin

Founder of Kabuto Noodles

Grace

Digital Marketing Exec

Paul

Commercial Director

Chris

Operations Manager

Holly

Brand Manager

Chris

Finance Manager

Environmental Responsilbility

At Kabuto we want to create a world that is united through quality flavours, fuelling adventurous and planet conscious Samurai.

We’re big fans of everyone being able to live their best life, and we love supporting the people who help make that happen.

As a family-run business it is important to us to leave a legacy which means our products had as little impact on the planet as possible. 

FOLLOW US ON INSTAGRAM

Icon / IG @Kabuto_Noodles