We have become the first instant noodle brand to become B Corp certified, a global recognition that the brand has met the highest standards of social and environmental performance, transparency and accountability.
Kabuto is now part of a community of 5,575 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 950 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop and organic food pioneers Abel & Cole.
Crispin, our founder, says,
“This is an incredible achievement for the Kabuto team who have been laser-focused on achieving B Corp status. We have been striving to make our business as sustainable as possible in recent years, not only for the company but also as a responsibility to our customers too. As a family-run business it is important to us to leave a legacy which means our products had as little impact on the planet as possible. Becoming a B-Corp is a great validation of the ethos we’ve always had at Kabuto, that a company should be about more than just money, but trying to operate in a way that’s good for our staff, customers and planet. We’ve always aimed to be leaders in the competitive world of instant noodles, both in taste as well as environmentally, and now we’ve proved quality instant noodles needn’t cost the earth.”
Achieving B Corp status has been the culmination of a number of actions made by us over recent years, including creating jobs that incorporate social and environmental issues that are regularly reviewed, ensuring workers are paid above living wage, and were the first instant noodle brand to have a 100% recyclable product, offset of carbon emissions, as well as the highest level of customer service.
